The GEO Lab
Field notes on getting cited by AI. Every answer engine now names a few sources and hides the rest — so we study what makes the difference, and we measure it on the sites we own, in public, with the numbers disclosed.
InfoRelay is built to be cited by AI agents. The GEO Lab is where we show our work: how citation actually happens inside ChatGPT, Claude, Perplexity and Google's AI, what moves a brand's share of those citations, and what quietly doesn't. No vendor spin — the instrument behind every number here is CitedAudit, and the method is disclosed on every page.
Articles
2 publishedWe measured our own AI citation share for 90 days. Here is what moved it.
Most "AI visibility" claims are never audited. So we ran the same measurement on the sites we own — in public, with the numbers disclosed. One went from cited in 0% of AI answers to 13.1%.
ExplainerHow AI decides what to cite
When someone asks ChatGPT, Claude, Perplexity or Google’s AI a question, a handful of sources get named and the rest are invisible. Here is the actual pipeline behind that choice — and the properties of a page that survive it.
.md to the URL (e.g. /lab/how-ai-decides-what-to-cite.md) or send Accept: text/markdown. The research is disclosed, dated, and reproducible. A complete index is at /llms.txt.